9.2.1 Quality control and quality assurance

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BUSINESS 9609 : A-LEVEL : FULL COURSE

Alright class, today we’re going to talk about quality management, which is all about making sure that the products or services a business provides meet customer expectations. When we talk about quality, we are not just talking about whether something works. It’s also about how reliable it is, how it looks, how long it lasts, and even the kind of service customers get afterward.

Think about it this way. If you buy an Apple iPhone, you probably expect it to work smoothly, look stylish, and last for years. Apple focuses heavily on quality, and that’s one reason people are willing to pay more for its products. High quality helps build trust, loyalty, and a strong brand image.

Now, why is quality so important for businesses? Well, firstly, good quality keeps customers happy. If people like what they get, they come back for more and tell others about it. Secondly, quality builds reputation. Businesses known for good products, like Toyota or Samsung, stand out from their competitors. Thirdly, maintaining quality saves money because fewer products are returned or wasted. Finally, quality can help a business meet legal and safety standards and even allow it to charge higher prices.

Let’s move on to the two main methods businesses use to manage quality: Quality Control and Quality Assurance.

Quality Control, or QC, means checking products after they’ve been made to find and remove any defects. It’s like when a teacher checks your exam paper after you’ve finished it. If there’s an error, it’s already happened, but at least it’s caught before your marks are final. QC is reactive because it looks for problems after production.

For example, a car company might inspect every vehicle before it leaves the factory to make sure the brakes, lights, and safety systems work properly. The good thing about QC is that it catches faults before customers get the product, but the bad thing is that if a problem is found too late, it can be expensive to fix. Also, workers might rely on inspectors instead of taking responsibility for quality themselves.

Now let’s look at Quality Assurance, or QA. This one is proactive. Instead of waiting until the end, QA tries to prevent defects from happening in the first place. It focuses on improving processes so that mistakes don’t occur.

Think about a restaurant kitchen. If the chef checks ingredients, follows clear recipes, and keeps everything clean throughout the cooking process, the food is much more likely to come out perfectly every time. That’s quality assurance. It helps catch issues early and builds trust with customers. However, it can take time and money to train staff and design better systems.

Finally, there’s a broader approach called Total Quality Management, or TQM. This takes quality to another level. TQM means everyone in the organisation, from the top managers to the cleaners, is responsible for maintaining quality. It’s not just a system; it’s a culture.

TQM focuses on continuous improvement, teamwork, and putting the customer first. For example, Toyota is famous for using TQM through its Toyota Production System, where workers are encouraged to stop the production line if they spot a problem. This helps prevent faults from reaching the next stage and supports the idea of zero defects.

The benefits of TQM are huge. It creates a culture of excellence, improves efficiency, and makes employees feel more involved. But it can also be expensive to start and difficult to maintain because it requires strong commitment from management and all staff.

So, to wrap it up, quality management can take different forms. Quality Control focuses on catching mistakes, Quality Assurance focuses on preventing them, and Total Quality Management focuses on continuous improvement across the whole business.

By maintaining high quality, businesses can keep customers happy, reduce costs, and build a strong reputation

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